What Sustainable Design means

The word “sustainable” has been around for decades if not centuries, but what does it truly mean in the context of design and construction? In the Architecture and Design (A&D) industry, we often hear firms promote their commitment to sustainable practices. Yet, when we dig deeper, the reality doesn’t always match the narrative. Despite the buzzwords, we still see large volumes of waste going to landfills and a lack of attention to material life cycles.

That said, the past five years have brought about a meaningful shift. More manufacturers are embracing transparency by using Declare labels and integrating the Cradle to Cradle philosophy not as lofty ideals, but as standard practice. These efforts reflect a growing demand for accountability and responsibility in the built environment.

So why should sustainable design matter to you? What are the uncomfortable truths we need to address? One of the biggest challenges is budget. Sustainable materials and practices are often perceived as more expensive—but why? And what are the hidden risks of opting for cheaper alternatives when building?

In this series, I’ll take you on a deeper exploration of these questions. My goal is to equip you with the knowledge and language to navigate these complex conversations with confidence.

Sustainable design can take many forms throughout both the building and design process. As a practicing Interior Architectural Designer, I’ve gained valuable insights through firsthand experience, collaboration with peers, and ongoing research. It’s important to examine both commercial and residential projects individually, they may share certain principles, but their sustainable solutions can vary significantly.

Commercial design offers a wealth of strong examples. Resources like the USGBC and the AIA COTE Top Ten Awards from 2024 and 2025 highlight innovative strategies that address today’s most pressing design challenges. These case studies demonstrate how sustainability can be implemented at scale. LEED- and WELL-certified buildings also provide useful models for best practices. On the residential side, LEED-certified homes offer practical approaches to sustainable living, showing that eco-conscious design is achievable in everyday spaces.